How many of your customers are in the market right now for your products and services, but go to the competition because they don’t think of you?
Customer retention is cheaper than customer acquisition, so keeping customers informed and aware can reap big rewards. Regular communications increase the probability that when they are next in the market, they will consider you. And if the last experience was good, you are well on the way to creating customer loyalty that ensures you're always on their list.
Customer loyalty can be improved through timely, relevant communications, and email can be inexpensive and effective. Even though we can feel saturated with email, its judicious use can enhance relationships.
The possibilities for relationship marketing are endless so Fletchers would work with you to develop customer loyalty and retention programmes that suit your unique products and services.